Identifying an Important Step in Creating a Design
Creating a project brief has been deemed crucial and is an important step in the design process. This stage serves as the process’s starting point. This stage encourages free communication between the customer and the designer by quickly summarizing the project (Cullen, 2007). Target audiences, client-designer collaborations, and design challenges are the three primary subcategories of this stage, all of which must be considered. Category one of the design challenge covers fundamental factors, including the project’s nature and aim. The second method includes inquiries regarding responsibilities, involvement, communication routes, and principal contacts, focusing on interactions between customers and designers. According to Cullen (2007), successful relationships depend on defining roles and expectations. Understanding the defining characteristics, the necessary conditions, and the distinctive characteristics of a fascinating design are of the highest importance. A lasting design effect is based on holistic knowledge.
Following research, the creative process of brainstorming encourages the production of ideas through various methods, including free writing, mind mapping, and visual boards. Designers must now develop their ideas and use the creative process to create concrete shapes. During testing, design versions are created, usually integrating user feedback. Following selection, user-friendliness, clarity of communication, and aesthetic appeal are improved. Understanding their significance is crucial since various cultures view color differently. Several primary, secondary, and neutral color indices have associated meanings. Nickelodeon’s branding included the color orange to convey the concepts of “friendliness” and “fun.” Contrarily, neutral hues, like those in the DKNY logo, aid in upholding a constant level of design harmony.
Cullen, K. (2007). Layout workbook. Beverly, Massachusetts: Rockport Publishers Inc.
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