Cool and Warm Colors

In this essay, two websites with contrasting color schemes—one with chilly colors and the other with warm ones—are analyzed. Warm (like red or yellow) and cool (like blue or green) colors can affect how you feel. The study investigates how viewers are affected by warm and cool colors, using Stone (2008) and Flanagan (2019) to identify and distinguish them. The Coca-Cola Company, which can be found at https://www.coca-colacompany.com/company, is one website that makes use of a variety of warm colors across the complete website design. It is emphasized how important leadership, teamwork, and integrity have always been to Coca-Cola (Masud, 2018). These principles seek to generate optimism in the brand and are in line with the well-known red color. Warm colors, which are known to arouse emotions, are used in the website design to encourage users to feel pleasure, happiness, and fun. Warm colors might make people angry, yet Coca-Cola deliberately uses hues of red, yellow, and orange together with upbeat imagery to elicit pleasant feelings. The website’s design and use of color successfully evoke various emotions, demonstrating the brand’s expertise in eliciting desired responses in users (Flanagan, 2019).

As Flanagan (2019) continued, “Cool colors are typified by blue, green, and light purple.” The homepage of the water company Aquafina, http://www.aquafina.com/en-US/, is one website that makes minimal use of this color scheme. Both Aquafina and Pepsi, which are owned by the beverage juggernaut PepsiCo, have a similar color scheme for each of their distinctive products: blue, white, and a hint of red. The website of Aquafina exudes an air of pristine coolness, which is consistent with its key principles. “Pure water, perfect taste” is the company’s catchphrase, underscoring its dedication to cleanliness. The website design for Aquafina uses cool colors, which are linked with water and the sky, to induce thoughts of peace and rejuvenation. Attractive elements include the mostly white backdrop, various blue hues, and little usage of red. Contrary to the colorful Coca-Cola website, Aquafina has a straightforward, user-friendly layout with the most important details. This is in accordance with Flanagan’s observations on cool colors (2019) and resonates with the color scheme it has selected, giving customers a feeling of comfort and freshness.